REUTERS/Yves Herman, Executive summary| 1. Rumors of a standalone audio app from the Chinese juggernaut should have both YouTube and Spotify quaking. Subscription remains the number one priority (79%) for commercial publishers in 2022, according to our survey, ahead of display advertising (73%) and native advertising (59%), events (40%) and funding from platforms (29%), which has grown significantly over the last year. It is this supposedly incorruptible proof has opened the way for the unlocking of enormous value from digital artworks, one of which was sold for $69m in 2021. Rethinking offices as spaces for community events: With fewer staff in the office, some publishers have been looking to reuse space to engage audiences. Achieving that will require a laser focus on meeting audience needs, both with content that helps users navigate an increasingly uncertain world but also with products that are more convenient, more relevant, and built around communities of interest. The News Movement is staffed by young journalists and will operate across TikTok, Instagram, YouTube, Facebook and Twitter. The hype over cryptocurrencies and non-fungible tokens (NFTs) will continue to build even if practical benefits remain hard to discern. COVID has dramatically accelerated digitisation of other aspects of the economy and culture such as shopping, film, and other forms of entertainment. In the UK BBC reporter Nicholas Watt was hounded through the streets of London by a group of anti-lockdown protestors, with footage shown live on YouTube. In 2020 OpenAI came up with its GPT-3 model, which learns from existing text and can automatically provide different ways of finishing a sentence (think predictive text but for long-form articles). A sister title, the Sheffield Tribune has gained around 300 subscribers and a third, The Post, has just launched covering Liverpool. If you have many products or ads, create your own online store (e-commerce shop) and conveniently group all your classified ads in your shop! Local elections in May 2022 will provide the next test of what will become a permanent system that could be adapted to work with many other types of publicly available data from health to sports and business. Although the majority (54%) report static or declining traffic to online news sites, more than four in ten (44%) say their traffic has gone up. [CDATA[> Its not only journalists who have been feeling the pressure. Airbnb hosts have become increasingly disillusioned with the platform and its disrespectful guests. Using AI to automatically write (40%) stories so-called robo-journalism is less of a priority at this stage but is where many of the most future-focused publishers are spending their time. The first is that online journalism needs to be paid for and the second that journalists may need to behave more like social influencers as they build relationships and communities. How publishers are learning to create and distribute news on TikTok, As estn aprendiendo los medios a crear y distribuir noticias en TikTok, Cmo seguimos el cambio climtico: uso de noticias y actitudes en ocho pases, For many of these early-movers, digital revenue now outstrips print and many upmarket titles can see a path to a sustainable future. Publishers are increasingly worried about how to attract younger audiences and many see native video formats as part of the answer. In November Substack announced that it had hit the milestone of 1 million paid subscriptions, with top writers earning six-figure sums from its newsletter focused platform.5 Both Facebook (Bulletin) and Twitter (Revue) have launched their own competitors to Substack, along with a range of other features to incentivise creators. Either the information is right or wrong but sentiment of religions can be triggered from issue created. In terms of audience-facing innovation, most effort this year will go into podcasts and other digital audio (80%), followed by building and revamping newsletters (70%) and developing digital video formats (63%). A similar proportion say they are struggling to hire or keep enough technical, design, or data staff to deliver solutions. Reporting of the metaverse will become more meta: Expect to see more interviews done in the metaverse itself as the companies themselves try to sell their vision and journalists try, literally, to get their heads round the concept. And there is a podcast too. In developing the app, the Times has spent identified key moments where consumers may be open to audio-only experiences and its analysis shows that the current offer (in blue) is only scratching the surface. A recent Reuters Institute factsheet23 highlights how progress is still unevenly distributed. Publishers say they will be putting much more effort into Instagram (net score of +54), TikTok (+44), and YouTube (+43), all networks that lead with visual and video content, and less effort into general purpose networks like Twitter (-5) and Facebook (-8). The News Movement is staffed by young journalists and will operate across TikTok, Instagram, YouTube, Facebook and Twitter. These developments are setting up new dynamics around who gets attention and what content may be prioritised in years to come. This is why publishers are focusing innovation around their core services as a priority this year, investing in formats like email and audio that are proven to generate loyalty and quality time. One of the biggest surprises in this years survey is the growth in revenue reported by many publishers. Thats more followers than theWashington Post and the BBC combined. In a blog post, the parent company of Facebook and Instagram said it was starting tests for a new skippable "post-loop" video ad format to play after its TikTok-like short video product Reels. Quartzbecame the first to sell a news article for a modest $1,800 and the New York Times later raised $860,000 in a similar way with both organisations donating the money to charity. Others are deeply sceptical, not least because most of the building blocks have still to be put in place and there are so many different visions of what it might be. Public Service Journalism in the Age of Distraction, Opinion and Information Abundance. TikTok Chief Executive Officer Shou Zi Chew told a handful of employees during a recent meeting that the Chinese-owned app has slashed its ad forecast for 2022 to $10 billion from at least $12 billion previously, according to a person briefed on the matter. Meta has announced to shut down its newsletter product called Bulletin for creators and writers by early 2023. . Behind the scenes much has changed. Meanwhile, Snapis investing in augmented reality technology to help users virtually try on items like watches and jewellery. [CDATA[// >. The Manchester Mill, which launched during the height of COVID lockdowns, has generated almost 1,000 paying subscriptions at 7 a month in the last year for a mix of slow journalism delivered mainly by newsletter. Meanwhile the platforms, who launched their own schemes such as Facebook News and Google News Showcase partly as a way of heading off legislation, may review the value of these separate features if they continue to provide little extra value to users. Constructive and accessible coverage: Others will be trying to move coverage away from a catastrophic narrative. Reuters Institute for the Study of Journalism In many parts of the world, audiences for news media have been falling throughout 2021 not an ideal situation at a time when accurate and reliable information has been so critical to peoples health and security. The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give creators 45% of the revenue. WebPhysical address for those who participate in the TikTok Creator Fund (for tax purposes), and for creators who won a prize (for the purpose of mailing the prize to them). United Kingdom, T: +44 (0)1865 611080 News on TikTok remains a battleground: Publishers looking to crack the code of TikToks bite-sized videos are being shown the way by a Spanish start-up. Expect to see more attempts to mix the intimacy of a live event with engaging a larger crowd online. Elsewhere, some public broadcasters have been considering whether to host podcast content from other publishers and are withholding their best content from the big tech platforms for a period of time. Common UX A Raise May Be Out of the Question, but You Do Have Other Options, Employees Arent the Only Ones Suffering From Burnout, Vinod Khosla Wants More Crypto RegulationNow, TikTok Is the Canary in the U.S.-China Coal Mine, TikToks Secret Weapon Has Always Been Audio, To Fix Social Media, Give Us a Reason to Behave, How AI Is Generating a Tech Industry Upturn, YouTube and TikTok Creators Are Tearing Up Netflixs Streaming Rulebook, Elon Musks Management Style Is a Threat to Global Democracy, Fighting New Antitrust Rules Is a Bad Move for Big Tech, We Need an Individual Contributor Track for Founders, Wall Streets Expectations for Legacy Media Are Getting Weird, How to Survive the Downturn Without Losing Your Shirtor Your Sanity, Why Chinas Startup Investors Depend on U.S. IPOs, Venture Capital Isnt the ProblemIts Venture Capitalists, What We Dont See Online Is Warping Our View of the World, Its Not TV, Its the Customer Experience, Whatever Happens Between China and Taiwan, the U.S. Rupert Murdochs Talk TV is waiting in the wings and is likely to stretch impartiality rules to the limit in the UK. WebA daily briefing on what matters in the music industry Send us a tip using our anonymous form. We were bleeding cash, Investors wanted streaming growth. The World Health Organisation says that climate change is the single biggest health threat facing humanity27 but only around a third (34%) of publishers think that news coverage is good enough, with a further third (29%) saying it is poor. At the same time many news organisations will be tightening their rules on how journalists should behave on social media. WebVisit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. BuzzFeeds move to go public, completed in December 2021, provided the cash to acquire digital lifestyle publisher Complex, following last years purchase of HuffPost.9 Now all eyes will be on Vice, Vox, and Bustle as they contemplate similar moves. Almost two years into the pandemic many newsrooms are unrecognisable, some remain largely empty. AI is throwing up many issues around algorithmic bias, ethics, and regulation, but most journalists dont have the necessary expertise to hold the big companies to account. Creator Fund is a pay-per-view method, meaning that it transfers money to your bank account per every view you generate in 30 days. Advertising continues to be the main focus for many, and commercial publishers cite, on average, three or four different revenue streams as being important or very important to them this year. WebThe service aims to deliver trustworthy and objective information in 2022 to mass audiences on social media, with accessible video explainers as well as text. The CFPB estimates that these changes mean $3 billion in savings for AI offers the possibility of personalising the experience without diluting the integrity of the newsroom agenda by offering different versions of a story long articles, short articles, summaries, image or video-led treatments with much greater efficiency. But in the last year weve seen the rapid development of a much wider range of digital formats such as audio articles, flash briefings, and audio messages, along with live formats such as social audio. Our survey respondents highlighted six key barriers to better coverage: Building more scientific expertise in newsrooms: Vincent Giret, Executive News Editor at Radio France, argues that there is a fundamental weakness of scientific culture and background of our newsrooms and our way to select and hire young journalists is too focused on classical and literary backgrounds. Watch for more high-profile examples of journalist burnout as the stresses of the relentless news cycle, remote working, and rising authoritarianism take their toll. Publishers could start experimenting with monetising archives that mention family members, or coming up with and auctioning unique membership benefits. audio app started with identifying moments in the Audio Day that could be filled by great content of different lengths. The paper has developed a section called Green which tries to find new, more constructive perspectives on climate reporting. Unlike Apple, Spotify is not taking a cut for the first two years in a bid to encourage the best talent. Now it has moved. Schibsted is also building free and premium audio products in Nordic countries, following the acquisition of Swedish platform PodMe, and says that audio, which includes podcasts, books, and short-form content, is now a core part of its overall strategy. More copyright payments for news: For some time, publishers have been looking to extract money from platforms that use or link to their content. The New York Times has led the field with the success of its crosswords and cooking apps. UK slow news start-up Tortoise Media, whose business model is underpinned by events, has worked hard to improve its hybrid events over the last year, using interactive elements to keep remote audiences engaged and increasing the sophistication of its production. The Head of News at public broadcaster NOS, Marcel Gelauff, says his journalists are facing polarisation in society, aggression, harassment, and ongoing accusations of fake news. This means it will employ anyone from anywhere, opening up the talent pool and reducing costs. Not all restricted stock units are created equally, so make sure you pay close attention to your companys trading rules. Social network migrations are as impossible to predict as they are to control. The slow nature of developments makes it a poor fit with a fast-paced news cycle. Webster is a research scholar and editor-in-chief of the DigiChina Project at the Stanford Cyber Policy Center. 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